At the Media FX Group, we consider Web 2.0 technologies and incorporate information or web architecture guidelines that help us achieve our client's goals.  We ask questions to understand the website's goals and users before we start a eLearning or interactive production.  We review the competition, engage in brainstorming, metaphor exploration, discuss organization/navigation/labelling and searching systems, and how we might incorporate Search Engine Optimization (SEO).  And throughout the process we perform usability testing on various prototypes, mock-ups and hi-fidelity working models.  This is all part of our development process.

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